In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key considerations for consumers, this boosted demand for compact and lightweight packaging solutions, such as PET bottles, metal beverage cans and flexible packaging.
Sustainability was a top priority for brand owners in 2022, as consumers became more environmentally conscious. In 2022, many brands launched sustainable packaging initiatives, such as using recycled materials, designing packaging for recyclability and partnering with recycling programmes.
Metal food cans remained a popular primary pack type for food packaging in 2022 as they are durable and strong, which helps to protect food from damage during transportation, storage and handling. Metal cans also provide an excellent barrier against light, oxygen and moisture, which helps to preserve the freshness and quality of food.
A major non-alcoholic drinks packaging trend in 2022 was the rising usage of PET bottles, owing to their durability and lightweight nature, which makes them ideal for packaging and transporting beverages. Various players, including Coca-Cola and PepsiCo, were investing in PET bottle usage in 2022, attracted by the cost-effectiveness of the pack type.
Fibre bottles have gained traction in the alcoholic drinks industry as they offer a more eco-friendly alternative to traditional glass and plastic bottles. These containers are typically made from sustainable and renewable materials like paper and cardboard, which are biodegradable and have a lower carbon footprint compared to glass.
One of the most significant trends in the beauty and personal care packaging industry in 2022 was the shift towards sustainable and eco-friendly packaging solutions. This trend saw exponential growth as consumers increasingly prioritised environmentally-conscious choices, both in terms of the products they use and the packaging that houses them.
Brands in the home care packaging industry were increasingly turning their attention towards smaller pack sizes in 2022. Primarily, the ongoing challenge of inflation and price rises put pressure on manufacturers, and smaller pack sizes allowed brands to mitigate the impact of rising production costs by offering products at lower price points, making them more accessible to budget-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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