In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate confectionery, a trend emerged in response to rising manufacturing costs, with leading brands like Galaxy downsizing packaging while keeping prices stable, safeguarding profit margins, and ensuring affordability for consumers.
In 2022, PET bottles continued to lead the packaging of cooking and table sauces, primarily due to their numerous advantages when compared to other popular options, such as glass and HDPE bottles. PET bottles stand out as a cost-effective alternative.
Despite inflation, chocolate confectionery packaging in Saudi Arabia recorded rising retail unit volume growth in 2022. One factor that contributed to this trend was chocolate brands choosing to address the rising manufacturing costs and adopting a strategy of shrinking the packaging size without lowering the product’s price.
To address the problem of obesity in Saudi Arabia, the government took steps to regulate soft drinks, especially those high in sugar, by implementing bans on their availability in schools and increasing sugar taxes. Despite these measures, the sales of both cola and non-cola carbonated beverages recorded positive unit volume growth in 2022.
In Saudi Arabia, the sale and consumption of alcoholic beverages is strictly prohibited under Islamic Sharia law. The sole exception within the alcoholic drinks market in the country is non-alcoholic beer.
In Saudi Arabia, shampoo is predominantly packaged in HDPE bottles, contributing to the growing problem of plastic waste. In an effort to address this issue, Unilever’s Love Beauty and Planet brand introduced shampoo bottles made entirely from 100% post-consumer recycled (PCR) plastic in 2022.
The home care market in Saudi Arabia experienced significant growth in 2020 due to the COVID-19 pandemic, as people were required to stay at home and became more conscious of hygiene. The lockdown measures limited outdoor activities, leading to increased use of home care products, especially for cooking and cleaning.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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