Packaging in China is undergoing notable shifts across various industries, driven by consumer preferences, environmental concerns and innovative design approaches. In alcoholic drinks, metal packaging, particularly metal beer bottles, has been steadily gaining share from glass, primarily due to its eco-friendly characteristics and eye-catching designs.
Metal was gaining packaging unit volume share from glass in beer in China over 2017-2022. While the metal beverage can is the main metal pack type for beer in China, with numerous prominent brands, such as Snow, Tsingtao or Budweiser, offering their ranges in cans, it is metal beer bottles that have been seeing the most dynamic growth and have therefore been gaining share in beer.
Within sauces, dips and condiments, large pack sizes of 500g and 1,000g account for the greatest unit volume sales share. This was given further impetus by the trend towards increased home cooking seen during the pandemic, which was encouraging consumers to purchase large, value-for-money sizes of ingredients and condiments, knowing that they would end up using all of the products in their cooking.
The PET bottle, which continued to record increasing packaging unit volumes in 2022, remains the dominant pack type across the soft drinks industry in China, with this expected to continue over the forecast period. This is because this pack type is easy and affordable to manufacture as well as being easy to stack, store and transport.
Metal beverage cans continued to gain packaging unit volume share from glass in beer in China in 2022. While the metal beverage can is the main metal pack type for beer in China, with numerous prominent brands, such as Snow, Tsingtao or Budweiser, offering their ranges in cans, it is metal beer bottles that have been seeing the most dynamic growth and have therefore been gaining share in beer.
In 2022, Chinese beauty brand onTop launched its Renewal Oil Cream in new packaging made from a new innovative recycled material. Through a partnership with Eastman, the beauty brand packaged its cream in Eastman’s proprietary Cristal Renew copolyester jars.
Brand owners are continuously working to make their packaging more user-friendly. Within prominent categories such as laundry detergents, which have a large volume share in the Chinese home care industry, innovative developments have been seen.
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Packaging
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