In 2022, heightened environmental consciousness among the Japanese, coupled with the government’s goal of reducing disposable plastic waste by 25% over the next 10 years, drove various industries to switch towards sustainable packaging solutions. This encouraged innovation in the beauty and personal care industry, as demonstrated, for example, by collaborations such as the one between Fancl Corporation and Kirin Group.
Folding cartons are the main type of packaging in dips. This was partly because folding cartons can be produced using eco-friendly materials, which aligns with the growing demand for sustainable packaging options.
Enhanced awareness with regard to the ill effects of packaging waste on the environment is pushing Japanese consumers to become more conscious of their choices. As a result, Japanese consumers are looking for eco-friendly packaging when purchasing products.
Metal beverage cans remained the leading packaging format for alcoholic drinks in 2022. This was primarily because metal cans offer several advantages over other pack types, such as glass bottles.
Flexible plastic remained the leading packaging format for air care and surface care products in 2022. This was partly because this pack type can be designed with seals that help prevent leaks and spills.
In 2022, flexible plastic was the leading pack type for processed fruit and vegetables as well as processed meat and seafood in Japan. Japanese manufacturers choose this pack type for their products because it prevents exposure to air, moisture etc, which helps extend the shelf life of these perishable food items.
In 2022, PET bottles dominated soft drinks packaging in Japan. This was partly because PET bottles are lightweight, which makes them easy to handle and transport.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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