Having been reinforced by pandemic-related lifestyle changes, the increasing preference for more casual and comfortable clothes and shoes among Argentinians will remain a major driver of demand in sportswear over the forecast period. In particular, sports-inspired apparel and sports-inspired footwear are set to profit from the growing appeal of athleisure and streetwear styles among younger consumers.
Another key factor that will help to buoy demand for sports-inspired apparel and footwear over the forecast period is the preference for such attire – especially oversized hoodies, t-shirts, tracksuits etc – among Argentinian trap music artists and their fans. Combining elements of rap, dubstep and electronic music, this genre is hugely popular with younger millennials and members of Generation Z, who are important target groups for sportswear in general.
As is the case across apparel and footwear in Argentina, sportswear is unlikely to see the entry of many new international players over the forecast period due to import restrictions, capital controls and other trade barriers. However, these conditions should continue to create opportunities for the emergence of smaller domestic brands that have more competitive pricing strategies and are mainly or exclusively sold via their own websites and social media platforms.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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