The forecast period anticipates sustained growth in sportswear, propelled by increased health consciousness among Moroccans. More individuals are enrolling in gyms, attracted by promotional offers and group discounts.
Unlike other apparel categories, sports apparel will witness a continued demand for economical options. Economic conditions prompt consumers to prioritise budget-friendly sportswear purchases.
Post-pandemic, an upsurge in sports and leisure activities is expected, contributing to increased sportswear sales. Women, in particular, form a growing consumer base due to the emergence of female-only gyms and targeted sports education and training programmes.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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