Sportswear's transition into everyday wear in Colombia can be attributed to several factors. First, the global athleisure trend, where athletic apparel is worn as casual, everyday clothing, has greatly influenced Colombian fashion.
Brand innovation among sportswear giants, such as Nike and adidas, is driving sales in Colombia as they continuously introduce cutting-edge technologies, performance-enhancing materials, and trendy designs that capture the attention and loyalty of Colombian consumers. Innovative features, such as moisture-wicking fabrics, advanced cushioning, and ergonomic designs attract consumers.
Contraband is expected to continue posing a threat to the Colombian sportswear industry in the forecast period due to its detrimental impact on local businesses and the overall market. The presence of counterfeit and illegally imported sportswear products not only undermines the sales of legitimate brands, such as Nike and adidas but also leads to revenue losses for the government through tax evasion.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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