Sportswear is forecast to see strong growth over the forecast period in value terms (at constant 2023 prices) with the Nigerian economy expected to recover from the challenging conditions seen between 2020 and 2023. Sportswear is still considered to be a luxury product by many consumers and therefore demand will likely be linked to a recovery in disposable income.
Global brands have boosted sportswear awareness in Nigeria through advertisements, but they have also invested in opening retail outlets. Nonetheless, the weak economic conditions since 2018 did lead to the closure of some of these stores, including by leading player adidas.
Sports footwear is expected to remain a much larger and more dynamic category than sports apparel. Many consumers are moving from formal shoes to more comfortable footwear as many urban consumers spend long hours out in hot and sweaty conditions and so are prioritising comfortable footwear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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