Sportswear is expected to see stable current value growth overall across the forecast period, thanks to ongoing interest in exercise and sports. The category will benefit from the fact that sportswear must be updated more frequently than everyday apparel because of wear and tear.
Ongoing and increased participation in sports offers scope for manufacturers to add value by, for example, developing better fits, breathable and sustainable materials, waterproof/windproof qualities and lightweight materials. Outdoor sportswear enthusiasts generally welcome the ability to purchase items made with sustainable materials, as this consumer group values nature and the environment, as well as comfort, style and functionality.
Sports-inspired apparel and footwear is expected to continue to perform well over the forecast period. The smart casual trend remains strong in Norway, and a focus on high-quality sports-inspired items, such as dress sneakers, will remain evident.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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