Sportswear is expected to continue to see positive growth throughout the forecast period, although sales development is set to slow down. The rising number of Portuguese giving more importance to sport and outdoor activities is set to boost sales.
Over the review period, and before the emergence of COVID-19, consumers had begun to dress down in line with the growing popularity of the athleisure look. Many were wearing jeans/chinos combined with a t-shirt and sportswear with a vintage inspiration.
Fast fashion brands and retailers will increasingly release sportswear clothing. Brands from ITX Portugal group (Inditex) have invested in the category over the review period and are likely to continue these investments in the forecast period.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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