Sportswear will see no more than modest growth during the forecast period, with constant value set to exceed their pre-pandemic peak by 2025. The high cost of living will be a key factor behind this trend, given that interest rates are expected to continue to grow, which will result in a decline in their real disposable incomes.
The athleisure trend is expected to continue over the course of the forecast period, as consumers seek out comfortable, casual items of clothing that can be worn for a wide range of occasions. This is set to support the performance of sport-inspired apparel over the forecast period, particularly since many Spaniards will continue to work from home, at least one or two days per week.
While online sales are expected to continue to grow over the forecast period, the leading players in sportwear are also likely to invest in improving their physical stores in an effort to define the customer experience. Nike, for example, has announced plans to open a new megastore, which will feature fully-equipped gym, in Malaga in early 2024.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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