The forthcoming UEFA Euro 2024 Football championships, scheduled to be held in Germany during June and July 2024, is poised to invigorate demand for sportswear during the early stages of the forecast period. This major international sporting event is set to create a buzz around football generally among the population of Hungary, building on the achievements of successful Hungarian footballers such as Dominik Szoboszlai and Milos Kerkez, each of whom is currently playing in the English Premier League.
The strongest and most established multi-brand sportswear retailers in Hungary such as Decathlon, Mountex and Hervis are likely to face additional challenges during the forecast period due to the stronger competition that they face from emerging players in sportswear retailing, some of which have highly ambitious plans for expanding into Hungary and across the region. SportVision and Sportisimo are two examples of up-and-coming retailers that are expanding their store networks in the country, while the increasing presence of e-commerce platforms such as zalando.
The increasing interest in regular physical activity as part of a healthy lifestyle is set to act as a major driver of growth for sportswear in Hungary during the forecast period. However, changes in the nature of the exercise activities being undertaken by local people will inevitably have an influence over the types of sportswear that are popular.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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