The pandemic not only witnessed more older consumers embrace online shopping, but also accelerated the growth of interest-based e-commerce. Platforms such as Douyin have become the new battleground for e-commerce.
Women’s empowerment is increasingly important for sportswear players to thrive in China, with the increasing presence of women’s products propelled by the increasing consumption power of female consumers. Women are now looking for tailored products that celebrate women as they are, and help them look good and feel comfortable at the same time.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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