Sportswear is anticipated to undergo moderate growth over the forecast period, with performance apparel leading the way. The category experienced remarkable growth in 2021 and 2022 as consumers embraced the versatility, comfort, and functionality of sportswear, coupled with the relaxation of traditional dress codes.
The broader societal themes of diversity and inclusivity continue to influence sportswear throughout the forecast horizon. Consumers seek sportswear that resonates with their identities, communities, and cultures.
In 2023, the Canadian Ombudsperson for Responsible Enterprise (CORE) launched an investigation into allegations of Nike Canada's supply relationships with companies involved in or benefiting from forced labour in China. This scrutiny over potential forced labour violations within sportswear companies' supply and sourcing chains is expected to persist as a significant issue over the forecast horizon.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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