The continued growth of sports-inspired apparel remains robust, attributed to both the burgeoning interest in sports among the Dutch population and the broader adoption of these products across various age groups seeking comfort and leisure options. Manufacturers and retailers are actively expanding their consumer base through targeted marketing campaigns that encourage the adoption of advanced products while prioritising design and fashion trends.
In the Netherlands, alongside the prevailing emphasis on sports and outdoor activities, consumers exhibit a willingness to embrace technology that adds value. The promotion of smart sportswear during 2023 garnered significant interest, indicating an expected trend of manufacturers developing and introducing more technologically advanced products.
Anticipated growth in sports participation in the Netherlands is underpinned by a burgeoning population and widespread encouragement from government and public campaigns promoting healthier lifestyles. The Sportverenigingen, comprising amateur sport associations, witness the active involvement of five million Dutch individuals across 26,000 associations in 2023, often serving as sponsored platforms for sport retailers and manufacturers.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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