The rising popularity of private label has prompted non-sportswear brands to develop sportswear lines. Such lines have particularly been gaining followers due to their usually more affordable price points.
In the forecast period, diversification of brands has become more critical, as transparency is more attainable within fashion brands. Newer outdoor and sports-inspired footwear players are expected to gain share as they align with consumers’ values, such as sustainability or social activism.
Since the pandemic was declared over, more German consumers have been craving the return of socialising, and the opportunity to wear dressier apparel and footwear. Despite sportswear being much more mixed up with semi-formal styles than before, this craving for a more “put together” aesthetic has inevitably been boosting sales of non-sportswear.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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