Sportswear is set to continue to see positive, if moderate and slowing, retail current value growth through the forecast period. This is due to a stabilisation of sales development after the fast growth experienced towards the end of the forecast period.
Performance footwear, followed by performance apparel, is expected to see the highest retail current value CAGR over the forecast period. This forecast is supported by the growing numbers of Italian consumers participating in sports, as they increasingly associate health and wellness with fitness.
Brand owners are expected to increasingly target sportswomen, as sportswear sales continue to benefit from the growing demand from female consumers in Italy. This is underpinned by the increasing numbers of women participating in sports, and the high potential for further growth in their number in the country.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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