Sportwear will continue to see healthy growth in constant value terms (2023 prices) during the five years to 2028 although the rate of expansion is expected to decline slightly as the forecast period progresses. This will be driven to a large extent, by the athleisure trend, fuelled by the increasing adoption of active, healthy lifestyles, including participation in sporting activities.
The increasing popularity of modest fashion, alongside the rise of the conservative Hijrah movement in the country, will also have an impact on sportwear, moving forward, with an expected increase in the number of brands looking to penetrate the modest sportwear segment. For example, local clothing brand, REYD has recently launched a sportwear collection that is focused on women who wear the hijab.
During the forecast period, intense competition within the retail landscape for sportswear will encourage players to revamp existing, underperforming stores and open new concept stores in prime locations. These will be customised according to the needs of the target market, whether it be sport and fitness enthusiasts or fashionable streetwear fans.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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