In response to evolving post-pandemic lifestyle and work dynamics, coupled with prevalent fashion trends, sportswear made a swift recovery, reaching the pre-pandemic level of value sales by late 2021. However, the sportswear surge began to decelerate in 2022, a trend that persisted into 2023.
Amidst the challenging years of 2022 and 2023, when sportswear demonstrated remarkable resilience compared with the broader apparel and footwear industry, sportswear giants exhibited a spectrum of results. During these difficult times, consumers have grown increasingly discerning, gravitating towards brands they trust and value, all the while exhibiting a reluctance to experiment with new brands or revisit those with which they have had prior negative encounters.
Following a brief dip in e-commerce’s share of sales of sportswear in 2021 and 2022, online shopping is expected to make a slight comeback in 2023. The convenience and accessibility of e-commerce will continue to position it for sustained growth within sportswear throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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