In the wake of the COVID-19 pandemic, many Polish individuals embraced athleisure wear for its comfortable yet versatile appeal, suitable for various day-to-day occasions beyond gym activities. This shift is significantly reinforced by lifestyle influencers such as Anna Lewandowska and Jeleniewska, who promote active wear as a casual and fashionable styling choice, bridging the gap between workout attire and everyday fashion.
E-commerce witnessed a robust surge in retail value sales in 2023, rebounding from the previous year's slowed growth rate. This trend has prompted both local and international producers to fortify their online presence, with a specific emphasis on mobile commerce.
The aftermath of the COVID-19 pandemic and ongoing conflicts, like the Russian invasion of Ukraine, has resulted in disruptions across various supply chains, coupled with escalated costs of energy and raw materials. These heightened production expenses have compelled both local and global manufacturers to raise product prices to maintain profitability.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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