2023 and 2024 present real opportunities for sportswear, thanks to the female football world cup and rugby world cup in 2023, and the Olympics in Paris in 2024. For example, although the "Bleues" did not manage to win against the “Matildas” (Australia), there was an unexpected attention of a reported 5.
The “sneakermania” trend is expected to continue. However, the second-hand trend is also skyrocketing and could contribute to lower growth in sneakers – in the short-term, at least.
Inflationary pressures continue, leading to ongoing price-sensitivity and consumers’ desire to find the best bargains. That said, affluent consumers and younger afficionados of leading brand sportswear will continue to invest in “must-have” status names, such as Nike and adidas.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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