Sportswear in Egypt is expected to witness a recovery in 2024 as prices stabilize and consumers adapt to new spending patterns. Sports apparel and footwear has become important since the COVID-19 pandemic, as consumers are more health conscious.
adidas Group has carved a strong leadership position in Egypt’s sportswear category, thanks to its wide distribution across all trade channels. Whilst retail prices have increased gradually throughout 2023, via online retailers and well-known brands such as Amazon and Jumia, adidas has made use of promotions, discounts and free deliveries to retain consumers through the difficult economic conditions.
In 2023, e-commerce sales were hit by an overall contraction in sportswear value sales. Nevertheless, e-commerce sportswear sales have increased in recent years, with the aid of the pandemic, and this trend is expected to continue in the years ahead.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sportswear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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