Sportswear is one of the few categories within apparel and footwear that is expected to see a healthy current value CAGR in the coming five years. One factor is that this category is in a healthy position where high function products with higher prices are performing well, whilst other categories are generally going under price competition, which is set to limit growth.
Sports casual is not a temporary boom any longer, but this trend has rooted as one of the standard fashion trends of today. This means that not only functionality and comfort, but also fashion will be more and more important to sports casual.
The main consumers of sportswear used to be men, but driving the greater involvement of women within sportwear will be key to growth for the category in the coming years. Women were previously said to undertake less exercise, but the recent wellness trend has been altering this trend.
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Understand the latest market trends and future growth opportunities for the Sportswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sportswear
Sportswear is an aggregation of performance, outdoor and sports-inspired clothing and footwear. Sportswear includes products designed for all ages including sportswear for children. Sportswear includes items across all clothing and footwear categories: shorts and trousers, dresses and skirts, tops, jumpers, jackets & coats, track suits/athletic sets, underwear, swimwear, hosiery, accessories including headwear, gloves, scarves. Please note sportwear is duplicated category and sports clothing and footwear products are also included across all relevant clothing and footwear categories.
See All of Our DefinitionsThis report originates from Passport, our Sportswear research and analysis database.
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