Looking ahead, it is anticipated that wage levels in Austria will continue to rise in line with inflation, leading to a significant improvement in consumer sentiment. Limited-service restaurants, having weathered recent challenging circumstances relatively well, are poised to benefit from this.
Restaurants specialising in poke bowls still have plenty of potential for growth in Austria in the coming years, and some brands are already on the verge of becoming relevant players in consumer foodservice. The Austrian brand Kenny’s (World of Poke WOP OG) grew from nine to 17 outlets (including one Kenny’s Coffee Corner) in 2023, thanks to a successful franchise concept with relatively low entry costs.
Pommes Freunde (Pommes Freunde Franchise GmbH), a German chain, has announced significant expansion plans in Austria. The first outlet in Austria was opened in Vienna in February 2023, and there are plans to open around 15 more in the next few years, focusing on Vienna, Salzburg, and Innsbruck.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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