Limited-service restaurants will continue to see healthy growth in current value terms during the forecast period. Growth will be boosted by improving economic conditions, which will lead to the restoration of consumer confidence amongst lower-middle income households.
Asian limited-service restaurants will be a key contributor to growth over the forecast period. Players are likely to expand their food menus to include different types of Asian cuisine, such as ramen noodles from Korea, or Japanese-style all-you-can-get buffets, as offered by Shabu Shabu, for example.
The Mie Gacoan restaurant chain, a subsidiary of PT Pesta Pora Abadi, is expected to register a particularly strong performance, continuing the trend established in 2023 . With its a modern dining concept, based on noodles with adjustable spice levels, combined with affordable prices, the chain has established a particularly strong showing in the provinces of East Java, Central Java, West Java and Bali, with further outlet expansion expected, moving forward.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
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