Brands of limited-service restaurants are compelled to adapt to meet evolving health trends through menu changes and reformulations. With greater awareness of calorie intake and portion sizes, consumers are paying closer attention to nutritional information and portion sizes when making food choices.
As consumers grapple with rising expenses and economic uncertainty, limited-service restaurant chains are implementing strategies to offer value, affordability, and transparency in their offerings. Dine-in is expected to bear the brunt of economic cutbacks.
Packaging sustainability efforts in limited-service restaurants have gained momentum as players recognise the need to reduce packaging waste and minimise their environmental footprint. Chains are collaborating with packaging suppliers and manufacturers to develop sustainable packaging solutions.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
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