Limited-service restaurants are already well established in Norway, with a firm appeal among consumers looking for affordable, fast and reliable meals. In the upcoming period, sales should gain momentum as consumers opt for higher quality food options, whilst outlets numbers should also rise.
Many smaller chains of limited-service restaurants managed to do well during the COVID-19 pandemic and have continued performing well despite the challenge of inflation. Fly Chicken is the only chained operator in chicken limited-service restaurants, with 15 outlets in 2023 including one at Bergen Airport, which is unusual for a less well-known domestic chain.
Digitalisation received a significant boost during the COVID-19 pandemic, with the increased popularity of delivery apps and online orders instead of the traditional queuing at the counter. Post-pandemic, these digital solutions have remained popular, with many consumers now comfortable using them and naturally opting for a digital solution.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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