Over the forecast period, pizza limited-service restaurants is expected to keep increasing its shares across metrics in consumer foodservice This is due to competitive pricing and enriched menu variety. Meanwhile, new players are growing with franchises in pizza limited-service restaurants, while the leading players are increasing their outlet numbers and the variety of the offer.
Bakery products limited-service restaurants are set to continue to perform well, supported strongly by traditional bakeries that specialise in making the extremely popular local pastries known as borek. It should be noted that while chained players dominate sales in limited-service restaurants, the split is often narrower in bakery products limited-service restaurants, especially in outlet and transaction terms.
Chained limited-service restaurants are set to continue to try to capitalise on larger economies of scale to reduce production costs. This provides a competitive advantage for these chains, enabling them to offer quality products at affordable prices and raise growth potential.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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