Technology will continue to increase its presence within the limited-service restaurant space over the forecast period. As consumers lead increasingly busy lives, technology that offers a time-saving element is becoming increasingly sought after.
With the shift from restaurants to home dining, there is a focus on reducing the size of sit down areas and rather increasing the number of delivery and drive-through offerings. This shift serves to lower the cost of restaurant overheads due to the smaller store footprint, as well as boost potential sales as the location can tap into a new consumer base.
As one of the most affordable protein sources in South Africa, chicken is South African’s most consumed meat. The wide array of choice in terms of chicken preparation from wraps to burgers to on-the-bone chicken appeals to consumers of all income groups.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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