Limited-service restaurants is set to see growth by all measures in Hong Kong throughout the forecast period, with recovery to the pre-pandemic (2019) level of value sales expected by the end of 2024. With food costs stabilising in the short term, and outlets establishing better cash flow, restaurants will have the opportunity to restrategise and adapt to the changing market conditions.
Given the urgent need for sustainability transformations due to impending legislation, focusing on sustainability efforts will be crucial for businesses in the short term. Complying with regulations such as reducing plastic waste and minimising food waste is a necessary step.
Limited-service restaurants have established themselves as transactional establishments, with most processes being automated throughout the customer journey. While efficiency and convenience are valued by customers, it is essential for these restaurants to recognise the importance of the human touch in fostering loyalty.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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