In the short term, limited-service restaurants must grapple with significant challenges centred around costs and labour issues. With the recent increase in the minimum wage intensifying these concerns, businesses are turning to technology as a solution.
Delivery and takeaway sales accounted for a significantly greater share of revenue compared to pre-pandemic levels in 2023, representing 13% (up by six percentage points versus 2019) and 21% (up by two percentage points vs 2019) share of total foodservice revenue, respectively. The increased cost of living has contributed to these higher penetration levels, as takeaway and delivery are perceived as cheaper options to eating out.
The post-pandemic landscape is set to continue to favour limited-service restaurants, with the channel predicted to record further positive growth over the forecast period. Although employees are returning to the office with greater frequency, it is expected that overall office attendance will remain below pre-pandemic levels, at approximately 75%, due to the prevalence of hybrid working arrangements.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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