Burger limited-service restaurants will almost certainly remain the largest category within limited-service restaurants over the forecast period while it is also expected to be one of the most dynamic categories. It is likely that the forecast period will see new players looking to enter Ukrainian market, especially if there is a resolution to Russia’s war.
Asian and Middle Eastern limited-service restaurants are also expected to continue growing and developing with menu items such as kebab and sushi being amongst the most popular orders in 2023. As more consumers consider meat alternatives and plant-based offerings it is likely that players within these categories will also look to diversify their menus.
Delivery will continue to be a strong driver of sales for limited-service restaurants over the forecast period with third party providers such as Glovo having benefited first from the pandemic and subsequently from the challenges created by Russia’s war. Although Glovo will likely remain a key player in this area, alongside other players such as Bolt, it is likely that new collaborations, formats, and players will emerge in this area over the forecast period.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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