Limited-service restaurants’ emphasis on operational efficiency means they had to grapple with the impact of rising raw materials costs and increased labour expenses in 2023. This, in turn, influenced sales and transaction volumes of key offerings in limited-service restaurants, such as chicken and pizza.
In 2023, limited-service restaurants experienced a recovery that fell short of expectations. However, the entry of new international brands and the diversification of domestic brands have still been actively taking place.
In the South Korean market, there is significant reliance on third-party delivery platforms (3PO). However, with the continuous increase in delivery fees by these platforms, consumers are experiencing a higher cost burden, which has led to a surge in customers seeking alternative options.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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