Over the forecast period, there are predictions for a rise in the variety of ingredients offered by limited-service restaurants, with plant-based foods emerging as a major trend. Subway, for example, introduced its first plant-based Footlong option, and such introductions are predicted to become increasingly common in the future.
Collaborations with brands from other consumer industries or with real and fictional personalities are a constant in this channel. Further exploration is expected in the coming years, supporting brands in improving their positioning and attracting greater footfall to their establishments.
The search for new ways to interact with competitors has been gaining ground in Mexico. One recent and interesting example is KFC's digital piñata event in Mexico City.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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