Chained burger limited-service restaurants have demonstrated resilience and consistency during times of economic crisis due to brand recognition, a high capacity to face financial hardship, and customer loyalty, with further growth predicted over the forecast period. Brands such as McDonald’s, Burger King and Five guys are likely to further expand in the UK, providing consistent quality in terms of food, portions and dining experience.
For a third consecutive year, local consumers continued to struggle with increasing prices in 2023, thereby limiting their purchasing power. Inflation is expected to slow over the forecast period but lower disposable incomes will continue to impact and reshape consumer behaviour due to the uncertainty of the economic situation in the UK.
Omnichannel strategies have proved efficient at increasing customer engagement due to the ability of businesses to interact with consumers across various touchpoints. Other key advantages include enhanced customer loyalty due to the provision of consistent and convenient experiences; they help improve customer satisfaction and competitive advantage.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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