Over the forecast period, limited-service restaurants are expected to continue performing well in transaction value and volume terms, while there is also expected to be a further increase in the number of outlets. Sales should be backed by an improvement in the economy and the strong value proposition of many of these establishments.
KFC Italy continues to invest strongly in the Italian market with it seeing a very positive performance in 2023, while it also has plans for further investments to support the chain’s growth over the forecast period. The chain’s growth should be supported by the opening of many new outlets over the forecast period and by an increased communication budget (mostly digital).
Over the forecast period it is expected that chained bakery products limited-service restaurants will progressively expand in Italy, taking inspiration from examples of successes that have been seen in other markets. In line with this trend, in 2023 Chef Express signed an agreement with Pret a Manger, a British chain famous for healthy menus with fresh food and organic coffee, to develop the brand in Italy.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!