While low-budget formats will retain their regular customers during the forecast period, there will be a strong increase in the number of local consumers interested in more premium limited-service restaurant options. With younger consumers shifting away from the full-service restaurants sector favoured by their parents, they are willing to spend more on pricier and premium limited-service restaurant offerings.
World cuisine continues to be a key growth driver in limited-service restaurants in Greece and holds potential for further expansion as penetration is still very low. Greek consumers under 40 are especially keen to experiment with new tastes and flavours.
Vegan and vegetarian trends are gaining ground in Greece, with an increase in the number of outlets that target this niche. Though the vegan population may still be significantly smaller in comparison to other western markets, it is rising rapidly in Greece and creating opportunities for new players to enter.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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