Digitalisation will continue to drive growth of limited-service restaurants over the forecast period as the growing tech-savvy young adult population increasingly demand convenience. Many consumers have become familiar with ordering online and having food delivered, and have come to appreciate the convenience provided by such services.
Economic growth will also boost future value sales of limited-service restaurants, which have suffered due to the impact of inflation on consumers’ purchasing power. The recovery of the economy and appreciation of the local currency is set to boost purchasing power and increase the young middle class population who are the main consumers of limited-service restaurants.
Strong competition in terms of outlet expansion amongst both new and existing brands will continue over the forecast period, with independent limited-service restaurant operators expanding to become chained limited-service restaurants. Some limited-service restaurants, including Kilimanjaro, Chicken Republic and Burger King, plan to open more outlets in locations that remain untapped, such as in the northern states of the country.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!