One of the biggest challenges in limited-service restaurants is customer loyalty. Since the pandemic, players have been investing in digitalisation and capturing data from their customers to better understand their journeys and offer more personalised experiences with a focus on fostering loyalty.
The foodservice industry plays a crucial role in the Brazilian economy as a significant source of employment, especially for young individuals aged 18-24 years seeking their first jobs. Those transitioning from student life to the professional world find security in the foodservice industry, not only in terms of financial independence but also in developing professional skills such as customer service and effective communication.
The “eatertainment” movement, whereby consumers expect more from an outlet than just eating but rather to enjoy a new experience, is likely to gain further momentum over the forecast period. These campaigns are launched as limited editions, creating both a sense of urgency and novelty among consumers, and offering them the feeling of being part of a unique and exclusive experience.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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