Major limited-service restaurant chains like McDonald's are using smart technologies to enhance their delivery services and better understand customer preferences. Moving forward, more restaurants are expected to use online systems to take orders and offer special deals.
Locals in Morocco are drawn towards using drive-through services from the likes of McDonald’s, as they are quick and convenient to use. The drive-through service epitomises the concept of food fast that people want when they eat in places like beaches.
The food scene in Morocco is becoming more diverse with new Thai and Chinese restaurants. Such eating places can offer a broader customer experience, giving a taste of the culture as well as the cuisine itself.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See All of Our DefinitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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