At the end of the review period, mid-priced smartphones continued to account for the bulk of volume sales in mobile phones in Argentina and this situation is unlikely to change much over the forecast period. However, demand for higher-priced, more advanced smartphones has increased at a faster pace than overall category growth in recent years and this trend is expected to continue developing during the forecast period.
Broadly speaking, the two most appreciated features that Argentinean consumers currently look for in smartphones are the quality and number of cameras installed on the device and the size and quality of the screen. In addition, a significant number of consumers, mainly from younger generations such as millennials and generation Z, also search for devices with high-quality imaging features.
Before 2018, the Chinese-origin brand Xiaomi had a minor presence in Latin America and the Xiaomi name was not at all well-known among Latin American consumers. As of 2023 however, the brand had already climbed into the list of the top three players in smartphones in Brazil, Colombia and Chile.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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