Mobile phones will register further volume decline over forecast period, particularly features phones, but smartphones will also register a fall in volume sales. Despite an improving economic picture and inflation easing, consumers will be reluctant to buy new smartphones, particularly with the hike in custom duties making them more expensive.
In-demand features will include larger screens, more powerful processors, longer battery life and high-quality cameras. Innovation will also be focused on foldable smartphones, as well as the launch of AI-enabled smartphones.
Chinese manufacturer, Huawei, will potentially lose volume share as it continues to suffer from US sanctions which prevent it from using Google services and which means that new Huawei phones can no longer have Google apps pre-installed on the phones. That being said, other Chinese brands such as Xiaomi, Oppp and Honor will perform strongly and gain further volume share.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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