Mobile phones is expected to continue to rebound with moderate retail volume growth and strong increases in retail value (constant 2024 prices) sales through the forecast period. However, this is solely due to smartphones, with feature phones continuing on a sharp downward trajectory.
As in other categories of consumer electronics, the online buying trend continues to grow in mobile phones. While local consumers have resumed shopping in physical stores in the post-COVID-19 period, items like smartphones remain popular online purchases.
New sales are under pressure as refurbished units grow in popularity among local consumers, as they look to save costs on consumer electronics, including smartphones. Used smartphones offer the benefits of affordability and reduced waste.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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