A positive performance is expected for mobile phones in France over the forecast period. Sales patterns will maintain similar patterns, with higher-income consumers opting for the high-end models as the new versions are released, supporting value growth over volume growth, whereas lower-income consumers will opt for more affordable models, supporting volume over value.
We expect a number of ongoing brand developments over the forecast period, which could be disrupting influences in the mobile phone landscape.
In light of the ongoing popularity of second-hard refurbished mobile phones, it is increasingly important for retailers to evolve in order to remain competitive. Telecoms operators are likely to continue growing their scope of offers and purchasing opportunities, from buy-back options to discounts and bundle deals; while electronics specialists will enhance their omnichannel presence and also expand their buy-back programmes.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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