The negative volume trend in mobile phones is expected to reverse over the forecast period, aided by improved economic conditions and rising disposable income. The high young population of the country, and the ownership of mobile phones dropping to as young as primary school age, are expected benefit the sales.
In 2020, tax advantages were introduced for entry level and mid-level mobile phones locally produced in Turkey. This has led to the expansion of foreign production, including brands such as Samsung, Oppo and Hiking, with some foreign brands reportedly expected to expand the variety of phones produced in Turkey in the forecast period.
Appliances and electronics specialists are expected to remain the leading distribution channel for mobile phones in the forthcoming period. Although e-commerce is expected to see its volume share grow, consumers value the guarantees provided by appliance and electronics retailers at point of purchase above the guarantee provided by online retailers.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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