Smartphones is projected to see good-to-slight retail volume growth as the forecast period progresses. Demand is expected to be supported by consumers upgrading to newer devices and immigration-driven population growth.
New smartphone technologies are expected to see increases in new launches and consumer adoption over the forecast period. For example, foldable smartphones are set to trend as the technology improves and more brand owners launch foldable devices.
Artificial Intelligence (AI) features are expected to gain momentum and trend over the forecast period, as brands incorporate AI-enabled functions into smartphones and consumers upgrade to gain access to the new features. For example, in late 2023, Google launched Pixel 8 and Pixel 8 Pro with the Google Tensor G3 chip, which features upgraded functionality to power AI features, such as text-to-speech models.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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