Retail volume sales of smartphones are expected to see positive, but relatively muted growth over the forecast period, primarily due to the maturity of smartphone technology and the already high penetration rate of these products. Although manufacturers routinely launch new smartphones with design and feature improvements, the advancements are not significant enough for many consumers to splash out on an upgrade.
The continued rollout of 5G networks in Canada will support growth in smartphones over the forecast period, as consumers trade up to 5G-enabled devices which can take advantage of the faster speeds and more reliable connections that are available. In 2023, for example, Rogers Communications Inc.
The market for smartphones in Canada is becoming increasingly consolidated, with Apple and Samsung having accounted for more than two thirds of total volume sales in 2023. LG and Blackberry have left the market in recent years, while Huawei has struggled in the wake of the loss of its Android licence with Google.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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