Many consumers and content creators have been embracing use of premium smartphones to replace imaging devices, thanks to the fact that smartphones incorporate premium features such as upgraded cameras and lenses. For example, as seen with Google’s Pixel 8 and Pixel 8 Pro, with AI functionality which combines the capabilities of a professional camera with editing features that were previously only available in expensive editing software.
Chinese brands such as Oppo and Realme (both from BBK Electronics Corp Ltd (GBO)) appeal as mid-range options in smartphones, and these brands have also been updating their functionality and enhancing their positions. For example, as seen with the partnership between camera brand Hasselblad and Oppo, whereby Hasselblad supplies the lens for the Oppo camera.
In very recent developments, it was announced that Human Mobile Devices (HMD Global) is transitioning away from manufacturing Nokia smartphones to focus on its own brands. Previously, the manufacturer has been making several investments aimed at establishing its competitive advantages, such as gaining the ISO27701 certification for its data privacy practices and producing 5G smartphones in Europe in 2023.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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