Over the past few years, there have been a series of exits by domestic players in the Android space. For instance, in 2023, Kyocera announced the cessation of new device development, and stated it would discontinue sales by March 2025.
As of July 2024, the latest iPhone 15 series and the previous generation iPhone 14 series were no longer available at a direct sale price of less than JPY100,000. Similarly, Samsung’s Galaxy series, including the foldable Fold and Flip models, and the flagship S24 and previous generation S23 series, are also priced above JPY100,000.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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