Mobile phones will see only modest volume growth throughout the forecast period, although the rate of expansion will be higher in constant value (2024 prices) terms. With the widespread availability of affordable smartphones and a high rate of internet coverage, the market is already fairly mature, with such products considered essential by all age groups, with uses ranging from taking photographs and online banking, to gaming and social media.
As well as progress in 5G technology, several other factors will support sales in smartphones over the forecast period. One key driver of demand will be foldable smartphones, which deliver a bigger screen in a smaller package, allowing users to multitask more effectively.
Smartphone technology will continue to advance over the forecast period, in line with developments in the consumer electronics market as a whole. Advancements in artificial intelligence (AI) for example, are likely play a greater role in personalising the mobile experience, with features such as context-aware assistants that anticipate user needs and proactively offer suggestions.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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