Consumer demand for mobile phones in South Korea is expected to decline over the forecast period, as the market becomes increasingly saturated. The rise of the used smartphones market could also hinder consumers’ purchase of new smartphones, as individuals seek out more cost effective and sustainable options.
The competitive landscape for mobile phones in South Korea is dominated by Samsung and Apple and this situation shows no signs of changing over the forecast period. Moving forward, one key focus for Samsung will be to recapture the younger demographic which has increasingly gravitated towards iPhones.
The integration of AI functionalities presents a significant development opportunity in the smartphone market, with both Samsung and Apple investing heavily in AI to differentiate their offerings. Samsung's "Galaxy AI" and Apple's integration of ChatGPT-like functionalities could lead to breakthroughs in the user experience, making smartphones more intuitive and capable of handling complex tasks more easily.
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Understand the latest market trends and future growth opportunities for the Mobile Phones industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mobile Phones industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mobile Phones
Any device capable of telecommunication over a cellular network of base stations. Mobile phones can come with functions including camera, video and internet access.
See All of Our DefinitionsThis report originates from Passport, our Mobile Phones research and analysis database.
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